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Starting your own business is an exciting adventure, especially for women. In this article, we’ll talk about lots of small business ideas for women. Whether you’re trying to find something that goes well with a full-time job or you’re ready to be your own boss, there are many business ideas for women out there.

Women entrepreneurs are doing great things with their small business ideas. We’re going to look at some of the best small business ideas for women and how to pick a lucrative business idea that you love. It’s not just about making money, but about building something you’re proud of. This could be an online store, a freelance writing business, or even an event planning company.

Discovering Entrepreneurship for Women

For women wanting to start their own business, knowing about different business ideas is important. Online business ideas are great because they let you work from anywhere and are easy to start. You could make an online course or run an online store from your home.

But it’s not all about being online. Regular businesses, like a photography business or a shop you can walk into, are also good options. The main thing is finding a great business idea that fits what you’re good at and what people need. Doing research and planning your business model are big steps in this process. Every successful business idea starts with a dream and a plan.

Exciting Small Business Ideas for Women

There are so many small business ideas for women to choose from. If you’re good with words, think about a freelance editing business. If you love beauty, maybe start something in the beauty industry. If you’re creative, a graphic design business or an interior design business could be a profitable business idea.

Women business owners can also look at less common ideas. For example, a virtual bookkeeping business or search engine optimization services can make good money. If fitness is your passion, a fitness training business could be both fun and rewarding.

The best business ideas for women are the ones that make you happy and make money too. Whether you’re a mom looking to work from home or someone wanting to leave their full-time job, there’s a business idea for you.

The Business World for Women Today

Today’s business world is full of new chances for women. More and more women are starting their own businesses and not just staying home. According to a report by the World Economic Forum, women entrepreneurs are increasingly fueling business growth, demonstrating the expanding role of women in various business sectors. There are so many business ideas for women now, from internet shops to physical stores. Women are showing that they can do well in any kind of business, whether it’s running an online store or a real estate business.

One top business idea for women is to start an online business. This is really good for moms at home or for people who want to work and make extra money at the same time. There are lots of choices, like teaching online courses or starting a freelance writing business.

Latest Trends in Small Business Ideas for Women

Nowadays, the new thing in small business ideas for women is to have businesses that are online and flexible. Ideas like dropshipping, being a social media manager, or creating online courses are getting popular. These ideas let women make money online and manage their own time.

Event planning and wedding planning businesses are also popular right now. They mix creativity, organizing, and working with clients, which makes them a good business idea. Another trend is in health and wellness, like starting a fitness business, which is not only a chance to make money but also to help people stay healthy.

Overcoming Challenges and Finding Opportunities

When you’re running your own business, facing problems is part of finding new chances. Many small business owners, especially women, have to deal with balancing family and work, getting money for their business, and competing in the market. But, these problems can lead to new and creative business ideas.

Doing market research and talking to other small business owners can help you find new ideas and ways to run your business. For example, women entrepreneurs might find great opportunities in areas like online stores or digital marketing agencies. Women have a special way of turning tough times into chances for success.

Remember, the best small business idea is one that you love and are good at. Whether it’s starting a photography business, a laundry business, or a daycare at home, the right idea can bring happiness and success.

Idea #1: Starting an Online Retail Business

Starting an online retail business is a great business idea for women today. Using the internet, you can reach customers all over the world from the comfort of your home. This business idea is perfect for women entrepreneurs who want to have their own business but also need the flexibility to manage their own time. Setting up an online store is one of the best small business ideas for women because it requires less investment than a traditional brick and mortar business and offers the potential to earn money online.

For those who want to start an online store, our Shopify 101 Course provides comprehensive guidance on creating and managing an e-commerce store using the Shopify platform.

When you start an online business, you can sell all kinds of things. You might sell handmade crafts, clothes, or even offer online courses. This kind of small business idea is great because you can work around your other responsibilities, like a full-time job or taking care of your family.

Basics of Selling Online

The basics of selling online involve understanding your market and choosing the right products. Doing market research is important to figure out what people want to buy. Once you know what to sell, setting up your online store is the next step. You can use online platforms like Shopify or Etsy, which make it easy to start your own online business.

Promoting your products is key to success in an online business. You can use social media via mobile, create a blog post, or even use email marketing to reach your customers. Women entrepreneurs have found success by connecting with their customers and creating a brand that people trust and love.

Success Stories in Online Retail for Women

There are many success stories of women entrepreneurs who have started their own businesses online and done really well. These women have turned their passions into profitable businesses. For example, some have started a photography business online, selling prints and services, while others have created successful dropshipping businesses.

These success stories show that with hard work and the right business idea, women can create a lucrative business venture. They prove that small business ideas for women, especially those that involve selling online, can lead to big achievements. These women inspire future women entrepreneurs to start their own small businesses and follow their dreams.

Idea #2: Freelance Writing and Content Creation

 Freelance writing and content creation is another one of the best small business ideas for women. It’s perfect for those who have a way with words and want to run their own business. As a freelance writer, you can work practically anywhere, making it a flexible option for women, especially stay at home moms or those balancing a full-time job. This business idea lets you write about things you love, from lifestyle blogs to technical articles, and is a very lucrative business idea if done right.

This business model is great because it doesn’t need a lot of money to start. All you need is a computer and an internet connection. Plus, there’s always a demand for good writers and content creators, making this a profitable business.

Demand for Writers and Content Creators

There’s a big demand for writers and content creators online. Businesses need people to write their websites, blog posts, and social media content. This opens up a lot of business opportunities for freelance writers. It’s one of the top business ideas for those who are good at writing and communicating.

You can specialize in different areas like being a social media manager, creating online courses, or even writing about specific topics like travel or health. The best part is, as your skills and network grow, so does your chance to make more money online.

Starting Your Writing Journey

Starting your writing journey as a small business idea is exciting. The first step is to decide what kind of writing you want to do. You might want to do freelance writing, start a blog, or even write books. Doing some market research can help you figure out what kind of writing is in demand.

Next, create a portfolio to show your work. You can begin by writing a few articles or blog posts. Then, start looking for writing jobs online or reach out to businesses that might need writers. Remember, every great writer started somewhere, so don’t be afraid to start small and grow your new business over time.

Idea #3: Health and Wellness Coaching

Health and wellness coaching is such a popular small business idea for women. It’s perfect for those passionate about helping others achieve their health goals. As a health-wellness coach, you can work with clients on nutrition, exercise, and overall well-being. This is a lucrative business idea because more people are looking for guidance on how to live healthier lives. It’s a great way for female entrepreneurs to make a difference and earn money.

This business idea is especially good for women who have experience or interest in fitness, nutrition, or mental health. You can start your own coaching business from home or online, making it flexible for those who have other responsibilities.

Growing Field of Health Coaching

The health coaching field is growing fast. People are looking for personalized advice on how to be healthier. This is where health coaches come in. They work with clients to set health goals, make plans, and stay motivated. As a health coach, you can specialize in areas like weight loss, stress management, or fitness.

Getting certified as a health coach can give you the skills and credibility you need. Additionally you can create online courses or write blog posts about health and wellness. This business model is not only rewarding but can also be a profitable business as you help others.

Launching Your Coaching Business

Launching your health and wellness coaching business is an exciting step. First, you should decide what kind of coaching you want to do and who your clients will be. Maybe you’ll focus on stay at home moms or busy professionals.

Next, you’ll want to create a plan for your business. This might include setting up a website, starting social media pages, and figuring out how to find clients. Networking with other health professionals and joining online groups can also help. Remember, starting a new business takes time, but with hard work and passion, it can turn into a successful and fulfilling career.

Idea #4: Social Media Management

Social media management is one of the top small business idea for women. It’s one of those online business ideas that’s perfect for those who are social media savvy and want to have their own business. In this role, you handle social media for different companies, making it a lucrative business idea. It’s especially good for stay at home moms or anyone looking to make extra money.

This job is about more than just posting pictures. It’s about creating a plan to help a business grow online. With more companies wanting to be seen on social media, there’s a big need for good social media managers, making this a profitable business.

Social Media’s Role in Business

Today, social media is really important for businesses. It helps them connect with customers and share their products. This is why managing social media is one of the best business ideas for those wanting to start something new.

Knowing how to use different social media platforms is key. For example, Instagram is great for showing off products with pictures, while LinkedIn is better for business-related posts. Understanding this can turn managing social media from just a fun business idea to a very lucrative business idea.

Skills for Social Media Success

To be successful in social media management, certain skills are very important. Being creative helps in making interesting posts. Also, being good at talking to people is crucial because a lot of the job is about interacting with followers and customers.

Staying up to date with the latest trends and changes in social media is also necessary. You might even think about taking an online course in social media or digital marketing to improve your skills. As you get better, you could grow your small business idea into something bigger, like starting your own digital marketing agency.

Idea #5: Home-Based Catering or Baking

Home-based catering or baking is a great business idea for women who love to cook or bake. It’s one of those small business ideas for women that can start right in your kitchen. If you’re known for your delicious recipes or baking skills, turning this talent into a business could be a profitable business idea. This business model is perfect for those who want to work from home and have control over their own schedule, making it a great fit for stay at home moms or anyone looking to make extra money.

Understanding the Food Business

Understanding the food business is key to success in home-based catering or baking. You need to know about safe food handling, local health regulations, and how to manage food costs. This is where doing some market research can help. Learn what kind of food people in your area like or what’s missing in the local market. Maybe there’s a demand for healthy home-cooked meals, special diet baking, or unique cultural dishes.

Best Practices for Home-Based Food Businesses

For a successful home-based food business, you need to follow best practices. This includes having a clean and organized kitchen, keeping up with food safety laws, and providing excellent customer service. Also, it’s important to market your business well. You can use social media or create a simple website to show off your menu and share customer reviews. Remember, word-of-mouth is powerful in the food business, so make each dish with care and passion.

Idea #6: Graphic Design Services

Graphic design is a top business idea for those who are creative and have an eye for design. It’s a great small business idea for women who are good at using design software and want to express their creativity. Starting your own photography business or a graphic design service can be a lucrative business idea, especially if you specialize in areas like web design, branding, or digital advertising.

Finding Your Graphic Design Niche

Finding your graphic design niche is important. There are many areas in graphic design, so focusing on one or two can make your business stand out. Maybe you’re great at creating logos, or perhaps you have a talent for making beautiful websites. Whatever it is, make it your specialty. This helps you target the right clients and become known for your specific skills.

Essential Tools and Skills for Designers

To be successful in graphic design, you need the right tools and skills. This includes software like Adobe Photoshop and Illustrator and skills in layout, color theory, and typography. Staying updated with design trends and technology is also important. You might want to take an online course to boost your skills and learn new ones.

Idea #7: Personal Styling and Fashion Consulting

Personal styling and fashion consulting is a perfect business idea for those who have a passion for fashion and helping others look their best. This small business idea lets you work with clients to improve their wardrobe, style, and confidence. It’s a fun business idea that can be really rewarding.

Trends in Fashion Consulting

To be a successful fashion consultant, you need to stay on top of the latest trends in fashion. This means not only following the latest styles but also understanding what looks good on different body types and for various occasions. Keeping up with trends helps you give the best advice to your clients and makes your services valuable.

Building a Clientele in Styling and Fashion

Building a clientele in styling and fashion takes time and effort. Start by working with friends and family to build your portfolio. Use social media to showcase your work and reach potential clients. Networking with other fashion professionals and attending local events can also help. Good customer service and word-of-mouth referrals will grow your business over time.

Idea #8: Photography Services

Offering photography services is a cool way to turn a hobby into a small business. If you love taking pictures, this could be the perfect business idea for you. There are many types of photography, like taking pictures at events, doing family portraits, or capturing beautiful landscapes.

Choosing Your Photography Specialty

It’s important to choose what kind of photography you like best. Maybe you’re great at taking pictures at weddings or you love doing family photos. Picking a specialty helps you focus on what you do best and find the right customers.

Tools and Marketing for Photographers

To be a good photographer, you need a decent camera and software to edit your photos. But, it’s not just about taking pictures. You also need to let people know about your business. Sharing your pictures online, telling friends and family, and maybe even teaching an online course in photography can help get your name out there.

Idea #9: Event Planning Services

Event planning is great for those who love organizing parties and events. This small business idea is perfect if you’re good at paying attention to details and enjoy planning special occasions.

Types of Event Planning

There are different kinds of event planning you can do. Some people plan weddings, others do birthday parties or business events. Each type has its own fun challenges. Think about what kind of events you like most and focus on planning those.

Networking for Event Planners

For event planning, knowing the right people is really important. You need to know where to get things like food, decorations, and music. Meeting other event planners and people who work in this business can give you lots of good contacts.

Idea #10: E-commerce Store Ownership

Running an e-commerce store is one of the best online business ideas for women. It’s all about selling things online. You can sell stuff you make or buy things to resell.

Choosing E-commerce Platforms

Picking the right website to sell your stuff is important. There are different websites like Shopify or Etsy, and they each have their own cool features. Think about what you need for your store and choose a platform that makes selling easy.

Marketing Your Online Store

Getting the word out about your store is key. Using social media, sending emails, and maybe writing about your products in blog posts can help people find your store. The more you tell people about your store, the more customers you can get.

Idea #11: Pet Care Services

Starting a pet care service is a wonderful business idea for animal lovers. You could do things like pet sitting, dog walking, or even grooming pets.

Opportunities in Pet Care

There is so much to choose from when it comes to services you can offer for pets. You might watch pets while their owners are away or offer special services like training or grooming. Find out what pet owners in your area need and offer those services.

Starting a Pet Care Business

To start a pet care business, you need to know a lot about animals and how to take care of them. Planning your services, figuring out prices, and letting people know about your business are the first steps. Advertising on social media or local bulletin boards can help you find your first customers. Doing a great job and making the pets (and their owners) happy will help your business grow.

Idea #12: Custom Jewelry Making

Making custom jewelry is a fun small business idea for women who like being creative. You can create all kinds of jewelry, like necklaces and bracelets, that show off your style. This is a cool way for women who love crafts to make money.

Crafting Unique Jewelry

When you make jewelry, you get to choose things like colors and what to make them out of. You could use beads, metal, or even special stones. Making each piece special is what can make your jewelry business stand out.

Marketing Your Jewelry Designs

To sell your jewelry, you need to let people know about it. You can show your designs on social media, sell at local markets, or even online. Telling the story behind your jewelry can help attract customers and make your business successful.

Idea #13: Home Decor and Interior Design

Home decor and interior design are great business ideas for women who love making spaces look nice. If you have good ideas for decorating homes, this could be a good business for you.

Trends in Home Decoration

It’s important to know what styles are popular in home decor. This could be anything from modern looks to cozy, country styles. Knowing what’s in style can help you give good advice and make beautiful spaces.

Starting an Interior Design Business

Starting this business means you need to know about decorating and how to work with clients. You also need to find people who can help, like painters or furniture stores. Starting with small projects, like helping friends, can be a good way to build your business.

Idea #14: Personal Fitness Training

Being a personal fitness trainer is a great idea if you like staying fit and helping others do the same. You can work with people to help them get in shape and live healthier.

Fitness Industry Insights

To be a good trainer, you need to keep up with what’s new in fitness. This means knowing about different workouts and healthy eating. Getting certified can also help you be a better trainer.

Becoming a Personal Trainer

Becoming a personal trainer starts with learning about fitness and getting the right training. Then, you can start finding people to train, maybe starting with friends or family. As you get more clients, your business can grow.

Idea #15: Language Tutoring Services

Teaching a language you know well can be a rewarding business. People always want to learn new languages for work, travel, or fun. Teaching a language you’re good at can be a good way to make money.

Demand for Language Skills

Lots of people want to learn languages. Understanding why they want to learn can help you teach better. You could help them get ready for a trip, do better at work, or just learn something new.

Setting Up a Tutoring Service

Starting a language tutoring service means planning lessons and finding students. You could teach one person at a time or a group. Using things like social media can help you find students. Giving good lessons can help your business grow.

Idea #16: Childcare Services

Childcare is a business that’s always needed and can be a good way to make money. If you like working with kids, starting a childcare service can be rewarding.

Opportunities in Childcare

Parents always need someone they trust to watch their kids. Creating a safe and super fun place for kids is the key. You could offer different things, like teaching the kids a new language or doing art with them.

Starting a Childcare Business

To start a childcare business, you need to know the rules about taking care of kids. Creating a safe place for them and planning fun and educational activities is important. Telling local families about your service and showing them you’re good at taking care of kids can help your business grow.

Idea #17: Handmade Craft Selling

Selling handmade crafts is a creative and exciting business idea for women. If you love making things like pottery, jewelry, or even handmade cards, this could be a great way to make money. Crafts show off your creativity and can be sold to people who appreciate handmade work.

The World of Handmade Crafts

In the world of handmade crafts, every piece you make is special. You can use your skills to create things that reflect your style. Whether it’s through knitting, painting, or making pottery, your crafts can bring joy to others and bring in income for you.

Selling Your Crafts Online

To sell your crafts, the internet is a great place to start. You can use websites like Etsy to set up an online shop. Sharing pictures of your crafts on social media is another good way to get customers. Telling the story behind your crafts can make people more interested in buying them.

Idea #18: Blogging and Influencing

Blogging and being an influencer can be fun business ideas for women who like sharing their thoughts and ideas online. If you enjoy writing or making videos about things like fashion, cooking, or even travel, this could be for you.

Making an Impact with Blogs

Blogs let you write about things you’re passionate about. You could give advice, share recipes, or talk about your travels. A blog can reach lots of people and make a difference in their lives. It’s a way to share what you know and connect with others.

Steps to Become an Influencer

To become an influencer, start by choosing what you want to share online. Then, create content like blog posts or videos that people will enjoy. Being consistent and genuine helps you build a following. Over time, you can work with brands and even earn money through your blog or social media.

Idea #19: Beauty and Makeup Services

Offering beauty and makeup services is a great business idea for those who have a talent for making others look their best. If you’re good at doing makeup or giving beauty advice, you could start your own service.

Beauty Industry Overview

The beauty industry is always changing, with new trends and products. Staying up-to-date with what’s new can help you give the best service to your clients. You can help people feel confident and look their best, which is a rewarding part of this job.

Starting a Beauty Service

To start a beauty service, you need to know about makeup and skincare. You can offer services like makeup for special events or teach makeup lessons. Promoting your services on social media or word-of-mouth can help you find clients. Giving great service will help your business grow.

Idea #20: Web Design and Development

Web design and development is a top business idea for those who are tech-savvy. If you like creating websites and know about things like coding, this could be a great business for you.

Web Design Trends

To be good at web design, you need to know the latest trends. This means creating websites that look modern and work well. You might design websites for businesses or personal blogs. Keeping up with new trends and technology is important in this field.

Skills Needed for Web Development

For web development, you need skills like coding and understanding how websites work. Learning about different web design software and practicing your skills can help. You might take an online course to get better. Building a portfolio of your work is also important for finding clients.

Idea #21: Virtual Assistant Services

Becoming a virtual assistant is a flexible business idea for women who are organized and good at managing tasks. This job lets you help businesses or individuals with things like answering emails, scheduling, or even social media.

The Rise of Virtual Assistance

Virtual assistance is becoming more popular because businesses need help with daily tasks. As a virtual assistant, you can work from home and help with things like planning events or managing emails. It’s a job that lets you work with different people and learn new things.

Becoming a Successful Virtual Assistant

To be a successful virtual assistant, being organized and good at communicating is key. A good way to start is by offering your services to small businesses or entrepreneurs. Using social media or job websites can help you find clients. Doing a good job and being reliable will help you build a successful business.

Idea #22: Sustainable Living Consultant

Becoming a sustainable living consultant is a cool business idea for women who care about our planet. This job is about helping people learn to live in ways that are better for the earth. You might give tips on using less plastic or how to save energy at home.

Promoting Sustainable Practices

In this job, you’ll teach people and businesses how to be more eco-friendly. This could be things like showing them better ways to recycle or use less water. Helping people understand why this is good for the environment can really make a difference.

Building a Consultancy in Sustainability

To start this kind of business, you need to know a lot about being eco-friendly. You could give talks, write a blog, or even teach classes about living green. Getting the word out there about your business can help you find people who want to learn more about being sustainable.

Idea #23: Personal Finance Advising

Personal finance advising is a smart business idea for women who are good with money. You could help people figure out how to save for big things, like a house or college, or how to handle their money better.

Financial Planning Market

This job is all about giving people advice on money stuff. You might help them with saving up, choosing the right things to invest in, or finding ways to pay off debts. Knowing about different money challenges can help you give really useful advice.

Starting as a Finance Advisor

To start in this field, you might need to learn more about money and planning. Then, you can begin finding people who need help with their finances. As you help more people, your business can grow and become really successful.

Idea #24: Gardening and Landscaping Services

Gardening and landscaping are great business ideas for women who like being outdoors and making things look nice. You could create beautiful gardens, take care of lawns, or plant flowers and trees.

Opportunities in Gardening

In gardening, you can do lots of things like designing gardens or taking care of plants. Knowing about different kinds of plants and how to take care of them is important. This job lets you be creative and spend time outside.

Starting a Landscaping Business

To start a landscaping business, you need to know about plants and garden design. You might need tools to get started. Telling people about your services, like through social media, can help you find your first customers. Doing a great job will make your business grow.

Idea #25: Travel Planning Services

Travel planning is a fun business idea for women who love traveling and organizing trips. You could help people plan amazing vacations, find good deals, and make their trips really special.

Trends in Travel Planning

Knowing about the latest travel trends is important. You need to know about cool places to visit, travel safety tips, and how to travel on a budget. Your knowledge can help clients have great trips that they’ll remember forever.

Becoming a Travel Planner

To start as a travel planner, you need to know a lot about different places and how to plan a trip. Helping friends plan their vacations can be a good start. Sharing travel tips on social media can also attract customers. Planning awesome trips can make your business a big hit.

Taking the First Step in Your Small Business

Starting your own business is exciting. It begins with a great idea and the drive to make it work.

Creating a Business Plan

Your first step is to make a business plan. This plan should talk about what your business will do, how you’ll find customers, and how you’ll make money. A good business plan helps guide your business to success.

Finding Funding for Your Business

Getting money to start your business can be hard but it’s important. You might save money, get a loan, or find people who want to invest in your idea. Knowing what you need the money for and having a plan is key to getting your business started. With hard work and a good plan, you can make your business idea come true.

Marketing Strategies for Your Business

For women starting a small business, it’s super important to know how to tell people about your product or service. This is called marketing, and it’s all about finding ways to reach your customers and making them interested in what you’re offering.

Digital Marketing Techniques

Digital marketing is a big deal nowadays. It means using the internet to tell people about your business. This could be through social media, sending emails, or making your website easy to find on Google. Learning these skills can really help spread the word about your business.

To effectively market your online store, consider enrolling in our Shopify 101 Course, which includes vital digital marketing strategies tailored for e-commerce success.

Building Your Business Brand

Building your brand means creating a special image or idea that people think of when they hear about your business. This could be a certain color, a logo, or even a catchy slogan. A strong brand can make your business stand out and be remembered by customers.

Support and Resources for Women in Business

There’s a lot of help out there for female entrepreneurs starting their small businesses. From online resources to local groups, you can find a lot of support and advice.

Networking for Women Entrepreneurs

Networking means meeting other people who are running businesses. This can be super helpful. You might be lucky and meet someone who can give you advice, or you might find a new customer or partner. Joining groups or attending events can be a great way to start networking.

Tools and Resources for Success

There are many tools and resources to help you with your business. This could be software to manage your money, websites with helpful tips, or even local business centers that offer advice. Using these tools can make running your business a lot easier.

Summary Insights and Encouragement

Starting a business is a big step, but it can be really exciting and rewarding. Let’s wrap up with some final thoughts and encouragement for women who are thinking about taking this journey.

Reflecting on the Entrepreneurial Journey

Running your own business can be tough sometimes, but it’s also a chance to do something you love and be your own boss. Remember, every big business started as a small one. Your hard work and passion can turn your idea into something amazing.

Final Tips for Women Entrepreneurs

For women starting a business, here are some final tips: believe in yourself, don’t be afraid to ask for help, and always keep learning. With determination and hard work, your business can grow and succeed.

Frequently Asked Questions

What is a good small business for a woman to start?

Great small business ideas for women could be things like opening an online store, starting a blog, or offering services like event planning or photography. Choose anything that matches your skills and interests.

What is the cheapest most profitable business to start?

Businesses like freelance writing, consulting, or virtual assistant services can be cheap to start and can also make good money. They usually don’t need a lot of equipment or a big office.

What small businesses are in demand right now?

Right now, online businesses, health and wellness services, and tech-related services are in high demand. People are always looking for new and convenient ways to get services or products online. If you’re considering an online business, our Shopify 101 Course is a valuable resource to learn how to effectively start and grow an e-commerce business using Shopify.

What business can I open with $500 dollars?

With $500, you could start a small online business, like selling handmade crafts or offering freelance services. You could also think about a service-based business like pet sitting or house cleaning.

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